How We Help
Start with Over 50 Years of Experience Behind You.
MB Chicken has a 50+ year history of building successful stores. In that time, we’ve perfected our methodologies and systems. And yet, we’re still innovating. Staying ahead of trends. Employing technology to its fullest. When you become part of the MB Chicken family, our time-tested franchising system is there to support you every step of the way.
Training
Our training team ensures you’re armed with the knowledge you need – from hiring to preparing product and beyond.
Highlights include:
- Best-in-class training at our training centre.
- 3 week comprehensive Training Course teaches you how to produce and serve consistently perfect product – profitably.
- Your training includes seminars, 1-on-1 sessions and classroom style courses on all aspects of our business and related systems.
- Learn about every aspect of your Mary Brown’s operation:
- Food preparation
- Office procedures
- Basic management
- Hiring
- Guest focused, service-centric approach
Operations
Our operations team teaches you how to optimize your results – they’re with you throughout your opening and beside you as you build your business.
MB’s mirror report system, implemented by our in-field operations directors, provides continuous monitoring of your operational procedures. This digital evaluation system assesses operational processes, service standards, quality control and hygiene and food safety on a store-by-store basis, ensuring brand integrity, consistency and optimal efficiencies.
Real Estate & Construction
Our real estate specialists choose a location for you that meets your criteria and ours – taking into account demographics, traffic patterns, visibility and much more.
Our construction team manages the build of your MB Chicken location from start to finish– from store design to subcontracting to signage and beyond. No detail is overlooked.
Marketing
MB Chicken’s marketing is focused on driving sales and growing brand awareness.
High impact multi-media marketing programs include radio, television, direct mail coupon programs and in-store materials. There is a strong digital/online presence including a web site, social media, YouTube promotion and e-newsletters.
Location-specific programs are built to drive traffic and increase sales within a community or for a particular store.
New MB Chicken stores are supported by grand opening events, public relations efforts and radio/print support to attract huge crowds.
Supply Chain
Our purchasing team ensures the highest quality products are available chain-wide for all MB Chicken’s menu items, reflecting market conditions and industry trends. Our suppliers are carefully selected for optimal quality, competitive pricing and reliable service. All Franchisees must use MB Chicken’s suppliers to ensure consistent product and service across the country – building and strengthening the MB Chicken brand.
Financing
An expert group of Banking and Business Advisors is available to assist with financial planning and any questions you may have. We have established MB Chicken’s financing programs with various banks.
270+
Stores
55+
18
13
270+ Stores
55+ Years in Business
18 Consecutive Years Same Store Sales Growth
13 Years Consecutive Franchisees’ Choice Award Winner
